Expertise in nails, lashes, lash & browlift!
Lilly Nails' vision is to be Europe's leading distributor of professional nail, lash, brow and lash lift products, and by providing high-quality vocational training to raise the professional status in the industry.
Our hope is that you as a Lilly Nails stylist will feel safe, satisfied and a proud user of Lilly Nails products.
Lilly Nails Founder
The company was founded by Maud Sannes in 2008. Maud began her career as a certified nail technician in a small pink house in Kungssten, Gothenburg.
The name Lilly comes from Maud's grandmother and grandmother who were both named Lilly - two women who meant a lot to Maud. Her grandmother had a heart of gold and her grandmother was a real "grater". With these two fantastic and significant women as role models, Lilly Nails started an impressive journey to say the least.
Maud quickly built up a network of contacts and interest in a new brand in the market grew. The business concept was based on selling carefully selected, quality products to nail technician under private label.
As demand increased, Lilly Nails built up its own e-commerce, and has today broadened the range to sales and training in nails, lashes, brow and lash lift.
Lilly Nails is today investing in having a complete range, where customers will find everything for their business!
Lilly Nails Academy
As the company grew, Maria Mellert took over as a partner in 2012.
As a certified nail technician with experience as an education manager and a burning interest in serious education, it led to Lilly Nails in the summer of 2013 starting her own school "Lilly Nails Academy" with a goal - to become the best in Sweden! That dream came true in 2016 when the Swedish people voted Lilly Nails for Sweden's Best School! through the Swedish Nail Award.
Lilly Nails Community
With its wide network of contacts, long industry experience and a large community back, Lilly Nails is today a leader in the nail industry in Sweden.
Lilly Nails offers good development opportunities in the profession, everything from further education, teacher training, competition teams, as well as digital and local inspiration evenings.
Part of Lilly Nail's vision is to work together to raise the professional status of the industry, and are therefore members of both SANSA and SEYF, which are the nail industry's trade unions in Sweden.
You can feel safe to shop and use Lilly Nails products.
To ensure a high level of safety and quality of chemical products, all products are registered with the Medical Products Agency (SWE) and CPNP (EU Cosmetics Register).
Lilly Nails also takes its producer responsibility by being affiliated with FTI - the Packaging and Newspaper Collection in Sweden.
Lilly Nails also has its own product developers, who produce the latest and greatest on the market.
The product range is mainly aimed at professional certified stylists, to ensure that the products are used correctly.
In recent years, the range for consumer products has been supplemented with Swedish-made skin care products with exclusive and vegan ingredients.